LIS 504 - Sequence effects

A researcher needs to remember that earlier events can affect later events. What information or questions are presented earlier in a questionnaire or interview, for example, can affect responses to later questions. The order in which the earlier information or questions were presented can also have an impact.
Primacy effect
The first stimulus is often remembered better than other stimuli.
Recency effect
The most recent stimulus is often remembered better than other stimuli.
Serial effect
A questionnaire can lead later responses by establishing a certain tone at an earlier stage.

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Last updated November 6, 2000.
This page maintained by Prof. Tim Craven
E-mail (text/plain only): t.craven@uwo.ca
Faculty of Information and Media Studies
University of Western Ontario,
London, Ontario
Canada, N6A 5B7