LIS 525 - Publicizing
- Prepare for spiders
(you may want to establish guidelines for your content
- Ensure good page titles.
- Use keywords in home and other pages.
- Use "keywords" and "description"
- Use alt text for images.
- Use the noframes tag for framesets.
- Register with link directories and search services.
- Perhaps register more than one page.
- You may be able to pay for a graphic
or a higher relevancy ranking.
- Register by hand with the most important services
and with those with special associated scopes.
- Use a registration service or software
to register with other sites.
- Announce in suitable discussion groups.
- Find possible related newsgroups and mailing lists.
- See if they are appropriate for your message
and whether your kind of message is acceptable.
- Create suitable signatures for your messages.
- Send messages.
- Perhaps be an active participant in some of the discussion groups.
- Press releases.
- Read on marketing.
- Create newsworthy events.
- Write press release.
- Make sure all your print materials contain your e-mail address and URL.
- Check that press release contains all the necessary information,
- Use media directories from Web sites, library resources, etc.
- Examine press-release services.
- Mail press releases.
- Speak with journalists.
- See about getting on radio talk shows, etc.
- Decide on policies regarding advertising.
- Note any peculiarities of your site
that may restrict how or where you can advertise it.
- Low ratio of original content to links and advertising.
- Few page views per month.
- Adult content or links to adult content,
including explicit/vulgar/obscene language,
sexually explicit images.
- Other potentially offensive content,
such as hate mongering or displays of violence.
- Infringement on personal or intellectual property rights,
such as posting of copyrighted material without permission.
- Infringement of other laws in your or the advertiser's or market's
for example, relating to investment advice,
promotion of illegal activities.
- Breaches of Netiquette
that might be subject to litigation,
such as displaying someone else's content within a frame without permission.
- Use of a language other than English.
- Anything that the agency might consider
is meant to defraud it,
such as excessive inducements to click on banners.
- Parts of the site still under construction.
- Consider banner-swap programs;
find out their terms and restrictions.
- Design banners or have them designed.
- Look for an associated Web ring.
- Look for useful sites selling advertising.
- If you are going to carry ads,
decide whether you will use in-house ad serving software
or use an ad network.
- Contact advertising brokers and agencies.
- Set up pages to track visitors arriving from your ads.
- Find other advertising media.
- Make the site help in promotion.
- Have a section of your site
for what other people are saying about it.
- Keep updating.
- Have a "What's new?" section.
- Track the source of visits to your site.
For More Information
Last updated October 19, 2007.
This page maintained by
Prof. Tim Craven
E-mail (text/plain only): email@example.com
Faculty of Information and
University of Western
Canada, N6A 5B7