We are beginning now to veer away from this reductionistic, product-focused world. We are heading into a new space where relationships between people matter more than products and where human experience is what matters most of all. The new space is people-centered, not just user-centered. At this point in time, information and communication technologies have given people the ability to say what they think and to demand what they want, when they want it. And people are beginning to speak up. Imagine a world whose future is made of the dreams of everyday people. This new world could offer a people-centered array of experiences instead of the mind-numbing, consumer-driven array of choices we have today. It could connect us more deeply to what really is important in our lives. It could be a more humanistic world. The design challenges we face in achieving this dream are immense, particularly in the digital domain .

To reach this new space, we will need to bring everyday people into the center of the design development process, respecting their ideas and desires. People-centered design is a process of discovering possibilities and opportunities, with people, that address their needs and aspirations for experience. It must be a continual process. It is a process that has already begun.

Source: Generative Tools for CoDesigning