SOCIOLOGY
DEPARTMENT
SOCIOLOGY 2172a
SECTION 530
ADVERTISING AND
SOCIETY
FALL
2011
Instructor: Professor
Patricia Pakvis
Office: Rm. 301A,
Phone: Office 519-432-8353 x28390
E-mail: pakvis@uwo.ca
Web Page: http://publish.uwo.ca/~pakvis/
Dates: October - December, 2011
Times: Monday 10:30 a.m.-12:20 p.m.
Location: BR303
Office Hours: by appointment
Antirequisite: The former Sociology 170F/G
Drop Date: October 15, 2011
IMPORTANT
MESSAGES: Here is where you will find any important
messages related to the course over the semester. Be sure to check this space
regularly!
***FINAL EXAM INFORMATION***
Overview:
This course
will explore research and theory on the social role of advertising in
contemporary society. The main focus of
the course will be on the social impact of advertising on institutions and
individuals in society. Topics will include the analysis of advertising content
in print, broadcast, and digital media, the examination of various mechanisms
of persuasion, and the discussion of controversies over advertising effects on
human behavior and socialization. The structure of the class will be a formal
two hour lecture every week during which students will have the opportunity to
engage in informal discussions on the sociological impact of advertising
related to current lecture topics.
Evaluation:
Evaluation
in the course is based on two midterms and a final examination as stated on the
outline given by Professor Cassidy at the beginning of the semester. Exams will
be made up of multiple choice and/or short answer questions.
Midterm
1 Oct. 3 20%
Midterm
2 Nov. 14 40%
Final
Exam Dec. 21 40%
Required
There
is no formal textbook to be purchased for this course. The readings for the
course will be made up of a selection of articles in a course reading package
(P-0027) prepared by Professor Gale Cassidy.
Please follow the reading schedule as instructed by Prof. Cassidy.
Dates, Topics and Lecture
Outlines:
Oct. 17 How
Advertising Appeals Video Clip from "Advertising" 1998
Oct. 24 Advertising
and Culture
New Reading Richard Taflinger
"The Power of Words"
Oct. 31 Advertising and Culture (cont.): Consumerism
Nov. 7 Advertising
and the Other
New
Common
Portrayals of Aboriginal People
Nov. 14 Midterm 2
Nov. 21 Advertising
and Gender
Nov. 28 Advertising
and Children
Dec. 5 Social and
Political Advertising