Ericson, Timothy L. "Anniversaries: A Framework for Planning Public Programs" in Advocating Archives: An Introduction to Public Relations for Archivists by Elsie Freeman Finch [ed.] (Metuchen, NY: The Scarecrow Press, 1994), pp. 65-82. Available via OWL course site, under Resources.

Finch, Elsie Freeman. "Making Sure They Want It: Managing Successful Public Programs." American Archivist, vol. 56 (Winter 1993): 70-75. Available via OWL course site, under Resources.