Definitions
of Outreach (according to Catherine Nicholls)
Traditional Definition:
- "Outreach activity is any activity that promotes
the use and/or mission of the archive program to its wider community."
Refined Definition:
- "Outreach is marketing the mission
of the archive program to its defined community."
Marketing:
- "a combination of activities aimed at attracting
the [defined community to the archive program] and making people aware of
the collections, facilities and services."
[Source: Nicholls,
Catherine. "The Role of Outreach in Australian Archive Programs." Archives
& Manuscripts,
vol. 29, no.1 (May 2001): 62-70.]
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