Dr. J. Newman (jnewman@uwo.ca)
King’s College, DLH 125 – Office hours Mon. 11:00-12:00, Thursday 10:00-12:00 or by appointment (433-4391 ex. 4513).
And
Professor Erin Hannah (ehannah2@uwo.ca)
King’s College, FB105 – Office Hours Tues. 1:30-2:30, Wed. 10:00-12 or by appointment (433-4391 ex. 4526).
This course is intended to introduce students to the fundamental concepts of politics. The primary objectives of political science 1020E are (1) to introduce students to the key concepts of politics; (2) to gain an understanding of the state, its structures and processes, and the interaction with citizens and other states; and (3) to develop an understanding of political trends and events with an eye to developing possible solutions to present-day problems. In the first half, the primary focus is on the modern state which will include discussion of political science as a discipline within the social sciences, the ideological basis of politics and the various forms and structures of governments.
In Part II, we turn our attention to global politics. Globalization entails a variety of political, economic, cultural, technological and social changes that are currently transforming our world. States are increasingly interconnected by flows of information, goods, services, ideas, money, culture, migrants, and weapons. According to David Held, "globalization implies, first and foremost, a stretching of social, political and economic activities across frontiers such that events, decisions and activities in one region of the world can come to have significance for individuals and communities in distant regions of the globe". At the same time, actors such as multinational corporations and international political organizations designed to manage and direct globalization are growing in size and influence, as are the civil society organizations that lobby or oppose them.
The purpose of this section of the course is to examine the politics associated with globalization in its various forms (economic, cultural, environmental, and military). Students will develop the necessary skills and intellectual tools to critically evaluate and research the consequences of, management of, and resistance to globalization. Throughout this section of the course, we will explore the relationship between globalization and national autonomy and will question whether globalization challenges the capacity of governments to address global problems both within and across borders. We will also address the tensions that arise between state actors and non-state actors in a number of issue areas.
We will begin by surveying the "playing field" of global politics. Students will be introduced to key concepts and theoretical tools necessary to understand the varied nature and dynamics of globalization. Students will also learn to identify and situate the main actors, institutions and social movements that are driving and/or managing globalization. We will then undertake a closer examination of networks as a new organizational form in global politics. Particular attention will be given to how the prevalence of networks challenges traditional notions of state sovereignty. Next, we will explore efforts to manage or coordinate a range of global issues including the environment, the spread and treatment of disease, and the redistribution of global wealth. We will conclude by reflecting on the broader implications of globalization for citizenship.
In addition, throughout the year, the class will discuss the political issues of day.
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Senate Regulations Regarding Course Prerequisites and Antirequisites You are responsible for ensuring that you have successfully completed the prerequisites for this course. Lack of prerequisites cannot be used as grounds for appeal in this course. You are also responsible for ensuring that this course is not an antirequisite to another course that you have already taken or wish to take in the future. |
Reeta Chowdhari Tremblay, André Lecours, Csaba Nikolényi, Bassel Salloukh and Francesca Scala. Mapping the Political Landscape: an introduction to political science 2nd edition. Toronto: Thomson Nelson, 2007.
Colin Hay. Why We Hate Politics. Cambridge, UK: Polity Press, 2007.
Maryann K Cusimano Love. Beyond Sovereignty: Issues for a Global Agenda. Toronto: Thomson Nelson, 2007.
Lucille Charlton and Mark Charlton. Research and Writing in Political Science. Toronto: Thomson Nelson, 2006.
Various readings that will be made available on-line.
Students are required to attend a two-hour lecture (with a break) and one- hour discussion session every week. In the first semester, the discussion sessions will generally (there will be one or two exceptions) involve small group work, with the last section of the class reserved for reporting back to the class as a whole. In the second semester, we will engage in rigorous, structured debates about the course readings and related issues. All students are required to be generally informed about the major political events of the day. This will be of assistance in the tutorial and class discussion. Regular reading of newspapers is strongly recommended.
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Material covered in lectures will not always be the same as material covered in the textbook. These two sources should be viewed as complementary and not redundant. Students are strongly encouraged to attend lectures on a regular basis. If students miss a lecture, they should try to obtain missing notes from another student. Please avoid engaging in private discussions with other students during the lectures. Students are sometimes unaware that their private discussions are distracting to other people. If you feel that a student is distracting your attention from the material, then please ask them to be quiet. If you feel uncomfortable doing this (or the problem persists), please see the instructor. |
Each week will include a tutorial hour to discuss questions raised in the readings and lectures. While a student might attain a passing grade in participation and attendance through perfect attendance, it is only through participation in class and tutorial discussions that a higher mark can be attained. To help in participation students should do the readings and follow current events.
This assignment will be due in-class November 18. The purpose of this assignment is to get students engaged and reading critically a detailed argument regarding political behavior. Students will write an analytical and argumentative book review of Colin Hay’s Why We Hate Politics, summarizing and critically evaluating his central arguments. How convincing is his argument and does it explain, Why We Hate Politics?
Length 5-7 typed pages, all assignments must be submitted to Turnitin.com before they will be marked.
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Policy on late assignments: "Just Don’t Do It." Students should expect that marks will be deducted for late submissions. The late penalty is 5 percent per day, with weekends counted as one day. Extensions will be permitted only in the event of 1) provision of an official written document on appropriate letterhead from a health care or social service professional (a note scribbled on a prescription pad will not be acceptable), or 2) permission of the professor. The deadline for permission for extensions from the professor is one week prior to the due date of the assignment. If you feel that you have a medical or personal problem that is interfering with your work, you should contact your instructor and the Academic Counseling Office as soon as possible. Problems may then be documented and possible arrangements to assist you can be discussed at the time rather than on a retroactive basis. In general, retroactive requests for grade revisions on medical or compassionate grounds will not be considered. |
A mid-year exam will be held during the December Examination Period with the date set by the Office of the Registrar. It will be two hours in length and comprise a section of multiple-choice questions, a section of short-answer questions, and a short essay section. It will be based upon the assigned readings, lectures, and tutorials.
This assignment will be due in class March 11. This is a research paper. You are expected to do research outside of class material in addition to drawing from the class readings, lectures and tutorials. You are expected to use some primary material where appropriate e.g., official documents of organizations or governments, articles from respected newspapers or news magazines, statistical material, or interviews if you can arrange them. While you may use properly cited internet resources from respected sources, you should also use books and articles from academic journals. You are not required to use a specific number of sources, but a good benchmark is that at an absolute minimum, five sources other than class readings should be used (you are encouraged to use more). Papers that use less than five sources may be penalized.
Essay topics and additional guidelines will be handed out in class.
The final exam will be held in the April Examination Period with the date set by the Office of the Registrar. It will be two hours in length and comprise a section of multiple-choice questions, a section of short-answer questions, and a short essay section. It will be based upon the assigned readings, lectures, and discussion sessions, and it will cover the entire year.
Monday 3:30 – 5:30 & Wednesday 3:30-4:30
Week 1, Sept. 8 & 10: Introduction and Definitions
Tremblay, et. al., Chapter 1, "Politics As Discipline," pp. 1-23.
Discussion:
Survivor XXX; Is politics the most high stakes blood-sport?
Are there limits to our obligations to obey authority? If so why and what are they?
What is the distinction between power and governance?
Week 2, Sept. 15 & 17: Approaches and Method: It’s not rocket science, it’s political science!
Tremblay, et. al., Chapter 2, "Contending Approaches," and Chapter 3, "Methodology," pp. 24-74.
Take a very close look at Charlton and Charlton to see how to write for political science.
Discussion:
What a thesis and why is it important for writing in the social sciences?
What do you do when you’ve been a frosh for two weeks and now you have to write a paper?!
And use the library?
Week 3, Sept 22 & 24: Ideologies I - Liberalism, Conservativism, Socialism, Communism, and a little bit of Anarchy.
Tremblay, et.al., Chapter 4, "Liberalism and Conservativism," and Chapter 5, "Socialism and Communism," pp. 76-112.
Emma Goldman, "Anarchism and What it Really Stands For," in Anarchism and Other Essays, New York: Dover Publications, Inc, 1969. -- Thanks to Kelly and Hitham. The reading is available at the site women's history at about.com. Click here.
Ideology typology available on-line.
Discussion:
For the next two weeks each group will be designing and staging an ideological beer commercial. See appendix 1
Week 4, Sept. 29 & Oct. 1: Ideologies II - Fascism, Feminism, Environmentalism, Fundamentalism.
Tremblay, et. al., Chapter 6, "Fascism," Chapter 7, "Feminism and Environmentalism," pp. 113-146, and Chapter 16, Religion and Politics, pp. 403-426.
http://www.politicalcompass.org This is an interesting and fun web-site which, along with giving you a questionnaire to map your ideological position, provides interesting and relevant information on mapping ideologies.
Week 5, Oct. 6 & 8: The State
Tremblay, et. al., Chapter 8, "The State,’ pp. 148-183
Discussion:
Can we live without states?
Is the monopoly on the use of force essential to the state?
You may notice at this point in the term the topics, lectures and discussion touch more and more on Colin Hay’s book Why We Hate Politics. Not to mention that the due date of the book review is getting closer. It is highly recommended that you start reading it.
In addition, we will be coming to the end of the American Presidential Campaign and the Canadian election. Keep an eye on the happenings as they will flavour much of the lectures and discussions.
Week 6, Oct. 15: Discussion of Ideology
Discussion:
Why are ideologies necessary?
Can we have politics without ideology?
Do you subscribe to an ideology?
Week 7, Oct 20 & 22: State and Society.
Chapter 12, "State-Society Relations," pp. 277- 301.
Excerpt from Lipietz, Alain. ‘Reflections on a Tale...’ Studies in Political Economy, No 26, Summer 1988, pp. 7-11
Alexis De Tocqueville, Chapters IV, "That American Combat the Effects of Individualism by Free Institutions," V "Of the Use Which the American Make of Public Associations in Civil Life," & VII "Relation of Civil to Political Associations," in Democracy in America Vol. II, -- These chapters along with both volumes are available at http://xroads.virginia.edu/~HYPER/DETOC/toc_indx.html
A short biography of Alexis De Tocqueville.
Discussion:
Is the state just in our heads? Is the phenomenon of the state a social construction?
Can the state be separated from civil society?
Week 8, Oct 27 & 29: The Democratic State
Tremblay, et. al., Chapter 13, "Democracy and Democratization," pp. 304-348, and Chapter 17, "Citizenship and Political Community," pp. 427-447.
James Madison. ‘The Federalist No. 10: Madison,’ The Federalist Papers, New York: Bantam Books, 1988, pp. 42-49
Discussion:
Are the growing levels of political disillusionment in Western Industrial Democracies a result of failing political communities?
If so, how do we save our democracies?
Are our democracies worth saving?
Week 9, Nov. 3 & 5: Political Culture
Colin Hay, "Political Disenchantment," pp. 1-60 (it looks like a lot, but isn’t much more than you have been reading weekly. Plus, you have to read it anyway and once done you only have 100 pages left in the book.)
Discussion:
Why has culture become so important to our understanding of politics?
How does culture serve to maintain and challenge the status quo?
Week 10, Nov. 10 & 12: Political Parties
Tremblay, et. al. Chapter 11, "Political Parties and Electoral Systems," pp. 241-276.
Are Political Parties Necessary? G. Grant Amyot, "Democracy Without parties: A New Politics?," & Vaughan Lyon, "Parties and Democracy: A Critical view," in Mark Charlton and Paul Barker, Crosscurrents: Contemporary Political Issues, 3rd edition.
Discussion:
Can we engage in politics without parties?
Is it better to leave the choice of party leaders and policy to an informed elite who will make "more competent" judgments or is it better to broaden participation?
Week 11, Nov. 17 & 19: Electoral Systems
Colin Hay, "Politics, Participation and Politicization," pp. 61-89. (You are now more than halfway through.)
Discussion:
"Exercise, exercise, the 50 minute voting work out"
Which voting system do you find the most representative, confusing, straightforward, etc.?
Week 12, Nov. 24 & 26: Executives and Legislatures
Tremblay, et. al., Chapter 9, "Executives and Legislatures,"
Jennifer Smith, 'The Grass Is Always Greener: Prime Ministerial vs. Presidential Government' pp. 65-75
Discussion:
Who would you rather be, Prime Minister or President?
What do you see as the most significant requirements for reforming the Canadian parliament?
Week 13, Dec. 1 & 3: Federalism and Federations
Tremblay, et. al. Chapter 10, "Federalism and Federations," pp. 217-240.
Discussion:
Is federalism the solution in multinational societies?
As Canadians, what are your views on federalism?
With the model of the European Union as a federation, could a federal approach be adopted for a form of global government?
CHRISTMAS
Globalization: What is it and why is it important?
Week 14, Jan. 5 & 7: Globalization – A Conceptual Introduction
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 1.
Tremblay, et. al. Chapter 14 "Globalization"
Recommended:
David Cameron and Janice Stein (2000) "Globalization, Culture and Society: The State as Place Amidst Shifting Spaces." Canadian Public Policy 26 (Supplement: The Trends Project): S 15-S34. http://qed.econ.queensu.ca/pub/cpp/SE_english/Cameron&Stein.pdf
Week 15, Jan. 12& 14: Globalization From Above- Intergovernmental Organizations (IGOs)
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 2
Woods, Ngaire and Amrita Narlikar (2001) "Governance and the Limits of
Accountability: The WTO, the IMF and the World Bank. International Social Science Journal 53(170): 569-583.
Recommended:
Janice Stein (2006). "Very Late for a Very Important Date: The United Nations in
Wonderland". Prepared for 2006 Macalester International Roundtable, 12-14 October. http://www.pol108.net/Stein.doc
Week 16, Jan. 19 & 21: Globalization From Above – Multinational Corporations (MNCs)
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 4
Benedict Bull, Morten Boas, and Desmond McNeill (2004) "Private Sector Influence in the Multilateral System: A Changing Structure of World Governance?" Global Governance 10(4): 481-498.
Week 17, Jan. 26 & 28: Globalization From Below: Global Civil Society
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 3.
Richard Falk (1997) "Resisting ‘Globalization-from-Above’ through 'Globalization-from-Below’." New Political Economy 2(1): 17-23.
Recommended:
Helmut Anheier, Marlies Glasius and Mary Kaldor (2001) "Introducing Civil Society." Civil Society Yearbook 2001
http://www.lse.ac.uk/Depts/global/Publications/Yearbooks/2001/2001chapter1.pdf
Jan Aart Scholte (2004) "Civil Society and Democratically Accountable Global Governance". Government and Opposition 39(2): 211-233.
Week 18, Feb. 2 & 4: Globalization from….On High? Religious, Ethnic and Cultural Identities in Global Politics
Review:
Tremblay, et. al. Chapter 13 "Democracy and Democratization"
Required:
Tremblay, et. al. Chapter 15 "Nations and Nationalism"
Samuel Huntington (1993) The Clash of Civilizations? Foreign Affairs Summer.
http://uniset.ca/terr/news/fgnaff_huntingtonclash.html
Transnational Networks
Week 19, Feb. 9 & 11: Transnational Networks: Terrorism and Weapons Proliferation
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 5, 11
"Radioactive Rockets ‘for Sale’ in Breakaway Soviet Republic". Times Online, 8 May 2005. http://www.timesonline.co.uk/tol/news/uk/article520163.ece
Reading Week, Feb. 16 & 18
Week 20, Feb. 23 & 25: Transnational Networks: Crime Networks
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 6-7
Week 21, March 2 & 4: Transnational Networks: NGOs, Human Right and Humanitarian Crises
Required:
Mary Kaldor (2001) "A Decade of Humanitarian Intervention: the Role of Global Civil Society." Global Civil Society Yearbook 2001 http://www.lse.ac.uk/Depts/global/Publications/Yearbooks/2001/2001chapter5.pdf
Scott Straus (2005) "Darfur and the Genocide Debate (Sudan)." Foreign Affairs
January/February
http://www.foreignaffairs.org/20050101faessay84111/scott-straus/darfur-and-the-genocide-debate.html
Recommended:
Chaim Kaufmann (2002) "See no Evil, Hear no Evil: Why America Doesn’t Stop
Genocide." Foreign Affairs July/August
http://www.foreignaffairs.org/20020701fareviewessay8526/chaim-kaufmann/see-no-evil-why-america-doesn-t-stop-genocide.html
Week 22, March 9 & 11: Transnational Networks: Internet Surveillance, Censorship and Infowars
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 9
Ronald Deibert (2003) "Black Code: Censorship, Surveillance, and the Militarization of Cyberspace." Millennium: Journal of International Studies 32(3): 501-530.
Recommended:
Paul Taylor (2005) "From Hackers to Hacktivists: Speed Bumps on the Global
Superhighway." New Media and Society 7(5): 625-646.
Rafal Rohozinski (2004) "’Secret Agents’ and ‘Undercover Brothers’: The Hidden Information Revolution in the Arab World." Paper presented at the Fifth Mediterranean Social and Political Research Meeting, Florence & Montecatini Terme 24–28 March. Available Online: http://programs.ssrc.org/itic/publications/ITST_materials/rohozinskibrief3_4.pdf
Ronald Deibert (2000) "International Plug ‘N Play? Citizen Activism and Global Public Policy." International Studies Perspective 1(3): 255-272.
Recommended Viewing
Prof. Ron Deibert interviewed on CBC, The Hour: http://www.cbc.ca/thehour/thehour_player.html?20050615-China_censorship
Psiphon on CNN International: http://www.youtube.com/watch?v=HMMzGO_KfhY
Download Psiphon at http://psiphon.civisec.org/
Open Net Initiative monitors global internet filtering and surveillance http://opennnet.net/
C. Global Issues: Whose Responsibility?
Week 23, March 16 & 18: Issues – Migration, Ecology and Environment
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 8, 12
Thomas Homer-Dixon (1994) "Environmental Scarcities and Violent Conflict: Evidence from Cases." International Security 19(1): 5-40.
Recommended:
Thomas Homer-Dixon (2007) "Terror in the Weather Forecast." New York Times
Editorial, 24 April. Available at: http://www.homerdixon.com/articles/20070424-nytimes-terrorintheweatherforecast.html
Week 24, March 23 & 25: Issues – Drugs for Neglected Diseases
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 10
Jillian Clare Cohen-Kohler (2007) "The Morally Uncomfortable Global Drug Gap." Clinical Pharmacology and Therapeutics 82: 610-614.
Recommended:
Médicins Sans Frontièrs (2005) "Millions Have a Drug Problem: They Can’t Get Any." Available at: http://doctorswithoutborders.co.nz/education/resources/access-brochure.pdf
Week 25, March 30 & April 1: Issues – Poverty and Development
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 13
Oxfam (2004) Rigged Rules and Double Standards: Trade, Globalization and the Fight Against Poverty, introduction and ch. 8
http://www.maketradefair.com/assets/english/report_english.pdf
Week 26, April 6 & 8: Conclusion – Redefining Citizenship in a Global World?
Required:
Love (2007) Beyond Sovereignty: Issues for a Global Agenda, ch. 14
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King’s University College at the University of Western Ontario POLITICAL SCIENCE DEPARTMENT Policy Regarding Plagiarism Definition: Plagiarism is an intentional act of academic dishonesty and intellectual theft. "Flagrant plagiarism" occurs when complete portions of one or more written texts are copied, but no quotation marks are used to indicate that the words have been borrowed even if a citation of the source has, or has not, been included. "Disguised plagiarism" happens when the original text is "disguised" by changing only a few words, even if a citation is included.Whether flagrant or disguised, plagiarism is a serious academic offence. The texts and materials borrowed from others must be acknowledged. The acknowledgment must include quotation marks around the material used, and a notation giving specific source information. Web citations must include sources as well as the date and time of access. Procedures and Penalties: 1. Faculty Discretion: Instructors have the discretion to distinguish between plagiarism and errors in citation that appear to be harmless and inadvertent. If academic dishonesty is not suspected, the instructor may choose to give a verbal warning, or suggest a rewrite, with penalty, regarding the mistake. However, the instructor may also choose to seek consultation with the Chair of the Department to determine if formal reporting is appropriate. 2. Formal Reporting: If a faculty member believes that a student has engaged in plagiarism or related forms of academic dishonesty (such as submitting the same paper in two separate courses or submitting a paper completed in a previous course), the instructor will begin formal reporting procedures. a. The instructor gathers the evidence of academic dishonesty. b. The instructor notifies the Chair of the Department and the student of the suspected offence and schedules a meeting for the three parties to discuss the issue. c. Following the meeting, if the Chair finds that an offence has occurred, the Chair will write a recommendation outlining the case and the penalty to the Academic Dean. 3. Penalties: Penalties will reflect the severity of the offence. The instructor may recommend a penalty as light as a zero on the assignment, but instructors also may recommend course failure (even in first-offence cases) where gross and substantial plagiarism has clearly occurred. Penalties may include consequences as severe as expulsion from the College. See the UWO Academic Calendar under "Academic Rights and Responsibilities." Prerequisites and Antirequisites: Unless you have either the requisites for this course or written special permission from your Dean to enroll in it, you may be removed from this course and it will be deleted from your record. This decision may not be appealed. You will receive no adjustment to your fees in the event that you are dropped from a course for failing to have the necessary prerequisites. General Statement on Plagiarism: King’s is committed to Academic Integrity. Scholastic offences are taken seriously and students are directed to read the appropriate policy, specifically, the definition of what constitutes a Scholastic Offence, at the following Web site: http://www.uwo.ca/univsec/handbook/appeals/scholoff.pdf. PLAGIARISM AND CHEATING ARE SERIOUS SCHOLASTIC OFFENCES. All required papers may be subject to submission for textual similarity review to the commercial plagiarism detection software under license to the University for the detection of plagiarism. All papers submitted for such checking will be included as source documents in the reference database for the purpose of detecting plagiarism of papers subsequently submitted to the system. Use of the service is subject to the licensing agreement, currently between The University of Western Ontario and Turnitin.com (http://www.turnitin.com). Computer-marked multiple-choice tests and/or exams may be subject to submission for similarity review by software that will check for unusual coincidences in answer patterns that may indicate cheating. |
Please consult your Academic Calendar for further information.
King’s University College
at The University of Western Ontario
Statement on Academic Offences:
King’s is committed to Academic Integrity.
Scholastic offences are taken seriously and students are directed to read the appropriate policy, specifically, the definition of what constitutes a Scholastic Offence, at the following Web site: http://www.uwo.ca/univsec/handbook/appeals/scholoff.pdf.
PLAGIARISM AND CHEATING ARE SERIOUS SCHOLASTIC OFFENCES
All required papers may be subject to submission for textual similarity review to the commercial plagiarism detection software under license to the University for the detection of plagiarism. All papers submitted for such checking will be included as source documents in the reference database for the purpose of detecting plagiarism of papers subsequently submitted to the system. Use of the service is subject to the licensing agreement, currently between The University of Western Ontario and Turnitin.com (http://www.turnitin.com).
Computer-marked multiple-choice tests and/or exams may be subject to submission for similarity review by software that will check for unusual coincidences in answer patterns that may indicate cheating.
Additional Information:
Support Services
The web site for Registrarial Service at King’s University College is www.uwo.ca/kings, and Counselling and Student Development Services are linked from http://www.uwo.ca/kings/current/index.html.
Tests/Examinations
Students are responsible for seeking accommodation with appropriate documentation, prior to writing tests/examinations, if they are of the view that their performance may be affected by extenuating circumstances.
Mailbox: re Submission of Late Essays/Assignments ONLY: Late essays/assignments not handed in at class may be dropped off in the green mailbox, located on the 2nd floor of the Dante Lenardon Building. The mailbox is cleared twice a day; once in the morning (9:30am) and in the afternoon (4:00pm). All essays dropped off after 4:00pm on Friday will be date-stamped the following Monday. Please ensure your professor’s name is on the essay.
Faculty Office Hours: Faculty office hours can be found on the King’s website at: http://www.uwo.ca/kings/academic_programs/faculty_hours/faculty_office_hours_current.pdf, and are also posted on the bulletin board across from the Faculty Secretaries’ Office on the 2nd floor of Dante Lenardon Hall.
Unless otherwise noted by your Professor, the following policy is in effect:
Use of Electronic Devices:
You are not allowed to have a cell phone, or any other electronic device, with you during tests or examinations.
July 2, 2008
APPENDIX 1
IDEOLOGIES AS ADVERTISEMENTS
Create a Beer Advertisement Based On the Principles of an Ideology
Read the assigned readings on ideologies. The goal of the two sessions is to create and perform a beer ad for television. However, the advertisement must be written from a specific ideological perspective and must reflect that perspective In how it tries to sell its product. Each group will be assigned a different ideology. You will take the tutorial sessions to create your advertisement and the ads will be performed in class. Approximate length 3 minutes.
Keep these things in mind:
List the characteristics and qualities of the ideological perspective you are working from. Are there any commercials that reflect your ideological perspective or are there commercials that reflect other ideological perspectives?
List the qualities of a good beer – or at least the beer you are choosing to market – your ideology may or may not help decide what type of beer you choose. For example, Fascist beer is unlikely to be a "lite" beer. Green beer is likely to be preservative free.
See if you can come up with some catchy slogans for your beer that make obvious reference to your ideology. The script itself will of course be more detailed but products and ads tend to be associated with specific slogans that reflect both the product and more obviously the market – try to come up with a slogan that pretty much sums up the ideology and the beer. (For example a feminist beer might have the following slogan "Strong enough for a man, but brewed for a woman," or for a more conservative flavor "Burke’s Beer, the traditional choice, time-tested and true.")
Have fun with it.
