- Color and Information
- Small Group Assignment: What the class is wearing today...
- Analyze the colors of the clothes of those present in class. Make notes of your observations.
- What is your conclusion?
- Announcements
- Submit Project Proposals
- Mid-Term Results - next week
- Final Exam date and venue
- Readings for next lecture:
- Color and Information II (p. 81-87)
- Questions?
- The Structure of Today’s Lecture
- Color and Information I
- Key Concepts: (Color and Information I)
- Above all, do no harm (p. 81)
- The fundamental uses of color in information design:
- to label
- to measure
- to represent or imitate reality
- to enliven or decorate.
- Pure, bright, or very strong colors have loud, unbearable effects when they stand unrelieved over large areas adjacent to each other, but extraordinary effects can be achieved when they are used sparingly on or between dull background tones. (p.82)
- color spots against a light gray or muted field highlight and italicize data, and also help to weave an overall harmony (p. 83)
- the placing of light, bright colors mixed with white next to each other usually produces unpleasant results, especially if the colors are used for large areas. (p. 82)
- Exercises
- One Minute Paper:
- Comment on this statement: "To paint well is simply this: to put the right color in the right place," (p. 81)
- Read page 81 and then address the following question:
- Amongst other things, color is used as a measure. Comment on opportunities and problems in using color as a measure, i.e.: as an indicator for quantity.
- Color Models
- Color solids
- Color Cloud Miners in the Sky
- "You are cleared to take off..."
- with your navigation, measurement and recording instruments (think of the storm watcher missions into hurricanes...!)
- about the analogy: clouds make a good metaphor because they are made out of Discrete Particles (much like digital bits...) and are a non-dense structure one can navigate in.
- Color Schemes – common color sequences
- The End