"Artificial intelligence is our biggest existential threat." ~ Elon Musk

AI Applications

While the majority of fundraisers are not concerned with AI, this technology is being used in fundfraising software. Let's have a closer look where and how.

"As artificial intelligence (AI) becomes increasingly mainstream, leading not-for-profit organizations are beginning to utilize its different forms to transform business operations. These organizations should realize improved service quality in the form of increased accuracy, consistency and speed, greater constituent satisfaction, cost savings, and improved decision making.

Today’s AI comprises software that can analyze data, run scenarios, contemplate possible outcomes and take action — with or without human involvement."

~ The State of the Not-for-Profit Sector in 2019, Grant Thornton

Examples of how AI is applied in charities:

• Tailoring engagement strategy to each individual donor
• Personalizing stewardship and communication strategy
• Automating certain appeals
• Using chatbots for some after-hours conversations to keep engagement levels and better response rate

Machine Learning (ML) is the AI technology that is used most often by charities. This software supports data analytics and further stfrategy development and personalization.

AI4Giving Report lists a number of ways for charities to incorporate AI into their operations. According to the Report, it can increase efficiencies and develop stronger relationships with prospects and donors. AI is helpful in suggesting srategy and tailor communication. It re-iterated the same point that many other resources on the same topic: new technologies like AI can make fundraising operations more efficient so that the time and attention can be dedicated to meaningful relationship building with supporters of your organization.