Frequently Asked Questions
What is AI?
AI stands for Artificial Intelligence. Currently, there is no universally accepted definition of AI. This technology is often defined by describing what it actually does. For the purpose of this website and for the wider conversation in the nonprofit sector we will use the following definition as developed by CIFAR: Artificial intelligence (AI) refers to the increasing ability of machines to complete tasks which were previously completed by human intelligence.
How is AI being currently used by charities?
AI is primarily used in prospect research software. It builds predictive analytics models and strategy. It uses huge number of data points to determine the likelihood of giving. With the help of AI, we can tailor and personalize donor engagement strategy and grow giving. AI is a tremendous help to fundraising professionals and significantly increases efficiency of fundraising operations. It helps us navigate, build and grow relationships.
Do we really need to use AI?
Technology will continue to develop, and AI is here to stay and will continue to advance. It provides a great opportunity for fundraising and is truly a key to an effective and efficient fundraising operations and relationship building. It pulls together a large volume of data, analyzes it and helps us inform engagement strategy with prospective donors while predicting their passion and whether it matches your important cause.
What is AI for social good?
AI helps fundraising professionals to connect donors’ passions to causes they deeply care about so that they can make meaningful impact for the betterment of our communities and our society.