AI and Charities
Some of the examples of AI use in charities:
AI-powered analytical fundraising tools: AI can help prospect researchers to provide valuable insights into the likelihood of giving and engagement.
AI algorithms help to analyse donor data and customize donor journey.
Online chatbots: help to start a conversation between a donor and charity.
Some of the benefits of using AI for charities:
Strategically improving communication and engagement with prospects
Customizing donor experience
Improving data and information processing
Helping to identify risks and monitor performance and benefits
Improving efficiency and effectiveness of operations
Benefits for society at large
AI applications come with risks and challenges that can amplify other issues like ethics and bias.
Some of the challenges in AI regulation include:
“Black box” algorithm and absence of transparency highlight the issue of trust in AI.
Decrease in trust can also be highlighted by threat to privacy in using AI, leading to unclear responsibility and accountability.
While charities are seeing an increase in use of the AI-powered software, there is no practical guidance currently in place for charities to evaluate the ethics of deployed AI.